Margaret River is one of Western Australia’s most popular holiday destinations. From world-class wineries to pristine beaches, it attracts thousands of domestic and international visitors every year. For property owners, this demand creates an excellent opportunity to generate income through short-term rentals. But how do you ensure your Airbnb property stands out and delivers the highest possible return?
In this guide, we’ll cover proven strategies for maximising your earnings while maintaining the quality of your property.
1. Professional Photography & Staging
First impressions matter. Listings with professional photos receive more clicks and bookings than those with amateur snapshots. Invest in quality photography and staging to highlight your property’s unique features, whether it’s a beachfront view, private pool, or modern kitchen.
2. Dynamic Pricing for Seasonal Demand
Margaret River experiences peak demand during summer, long weekends, and festival periods. Dynamic pricing tools adjust your nightly rates in real time, ensuring you don’t undercharge during high-demand periods or lose bookings in quieter months.
At Swell Stays, we use local market insights and advanced pricing strategies to ensure your property earns consistently strong returns throughout the year.
3. Multi-Platform Exposure
Limiting your property to Airbnb alone may reduce occupancy. The most successful holiday homes are listed across multiple platforms, including Booking.com, and direct booking websites.
By diversifying your listing exposure, you reach more guests and reduce the risk of cancellations impacting your bottom line.
4. Invest in Guest Experience
Great guest reviews directly influence your ranking and visibility on booking platforms. Focus on creating memorable experiences:
- Fast, friendly communication
- Spotlessly clean spaces
- Local welcome gifts (e.g. a bottle of Margaret River wine)
- Concierge-style recommendations for restaurants and tours
At Swell Stays, we go one step further with personalised guest services, from wine tours to private chefs, ensuring your property consistently receives 5-star reviews.
5. Professional Management Support
Self-managing your Airbnb may save on fees, but it can also limit your property’s potential. Many owners underestimate the time, stress, and missed opportunities involved in DIY management.
Professional management delivers:
- Higher occupancy rates through expert marketing
- Stress-free guest communication
- Property care, cleaning, and maintenance
- Transparent reporting on performance
Final Thoughts
Maximising returns on your Airbnb isn’t just about setting a competitive nightly rate—it’s about creating a complete, high-quality guest experience backed by smart marketing and management.
👉 Ready to unlock the full earning potential of your property? List with Swell Stays and let us take your holiday home to the next level.
